For over 35 years, Avondale Group has grown to become one of the most respected family-owned automotive groups in the world. We pride ourselves on creating an elevated client experience from purchase, to service, to collision repair, to subscription and beyond. The sincere and endless commitment to our employees drives our success and the inclusive culture makes Avondale Dealerships a truly special place!

We feel honored that we attract, nurture, respect and retain the most talented people in the industry! We do so by providing a world-class, high-quality work environment where productivity, innovation, and personal and professional growth lead to success and lasting, meaningful relationships. It would be our sincere pleasure to show you this, first-hand.

EXCELLENT MEDICAL INSURANCE AND LIFE BENEFITS FOR YOU AND YOUR FAMILY!

• Your Choice of Medical Plans (we reduced employee healthcare expense through our self-insured plans for our employees and their families for 2024)
• Dental
• Vision
• FREE Company Paid Life Insurance 
• FREE Employee Assistance Program Support for all employees
• 401K Retirement Plan
• Paid Holidays/Vacation/Paid Time Off

Avondale is proud to represent Mercedes-Benz, Sprinter Commercial Vehicles, Porsche, Aston Martin, Bentley, Rolls Royce, McLaren, Maserati and Koenigsegg.

Who is Avondale Group?

A Career at Avondale

The Senior Digital Marketing Manager is responsible for executing, optimizing and managing key components of the overall digital marketing strategy for Avondale Group. This position will oversee multiple digital marketing channels including Avondale and manufacturer websites, social media (if assigned), email campaigns, SEM/SEO and third-party lead providers, working closely with senior leadership to drive measurable results.

Responsibilities:

Campaign Execution and Optimization

• Execute digital marketing initiatives that consistently deliver measurable impact and ROI
• Develop and manage specific campaigns to create and maintain high levels of customer interaction
• Stay current with digital technology developments and evaluate potential new providers and platforms

Brand Management and Content

• Manage assigned digital marketing channels and activities, ensuring consistent alignment with overall marketing strategy and brand initiatives
• Optimize online content for SEO rankings, visibility and lead conversion
• Execute social media strategy across Avondale platforms, including content calendar management, content creation and social media advertising (if assigned)
• Implement website content strategies, dealership news and events articles, new vehicle model guides, topical landing pages, and brand/make/model-specific SEO initiatives
• Monitor and optimize new car and pre-owned vehicle merchandising (photos and vehicle descriptions) to ensure inventory display consistency and maximum lead generation across all dealerships
• Maintain and update database of email templates used in Internet Sales Process in collaboration with the Director of Marketing and Corporate Sales Trainer

Lead Generation and Website Performance

• Execute SEO initiatives and manage relationships with SEO agency partners, tracking results on a monthly basis
• Manage SEM campaigns and collaborate with SEM agency to optimize ad copy and creative for maximum KPI performance, including cost per click, impression share, and conversion metrics
• Monitor lead provider performance and recommend optimizations to provider mix and performance
• Work with IT and Marketing teams to ensure proper integration of paid lead providers and Avondale/manufacturer websites through CRM system

Analytics and Reporting

• Monitor and analyze Google Analytics and vendor-provided data to ensure websites meet sales conversion and engagement targets
• Prepare monthly and quarterly lead/sales reports and relevant e-commerce analytics for the Marketing Team, General Managers and Leadership Team
• Track contracts, billing and expenses for 3rd party lead providers and digital advertising channels
• Support management of digital and online marketing budget including ad spend, content development, social media, email marketing and operational systems
• Conduct competitive analysis to maintain Avondale's strong digital market position

Collaboration and Development

• Mentor and support junior team members to achieve optimal results
• Build and maintain relationships with industry partners to strengthen brand reputation and presence
• Collaborate with department members on professional development initiatives and skill building

EDUCATION and/or EXPERIENCE

Bachelor’s degree (B. A.) in related field from four-year College or university; Minimum 7 - 10 years’ related experience and/or training in e-commerce, digital marketing and user experience.

CERTIFICATES, LICENSES, REGISTRATIONS  (Including Driver's License)

Operator's Driver's License (must be insurable)

PHYSICAL DEMANDS

The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move more than 25 pounds.